Shining a Light on Human Trafficking Awareness During the Super Bowl
- Jeniffer McMackin, LMFT

- Feb 4
- 2 min read
Updated: May 14
Each year, the Super Bowl brings excitement, connection, and community. It also brings a significant increase in travel, temporary housing, and anonymous activity—conditions that can increase the risk of human trafficking in host cities and surrounding areas. While large sporting events do not cause trafficking, they can create opportunities for exploitation when vulnerable individuals are easier to hide and harder to protect. At our practice, we believe awareness is an important part of prevention and healing.
Understanding Human Trafficking
Human trafficking is the use of force, fraud, or coercion to exploit someone for labor or for commercial sex. People of all ages, genders, and backgrounds can be affected. Many survivors are trafficked by someone they know—a partner, family member, or someone they trusted. Human trafficking can happen anywhere.
The Manipulation Behind Trafficking
Human trafficking often begins with manipulation rather than violence. It may look like:
A promise of work, love, or safety
Help with housing, transportation, or finances
Gradual isolation from friends, family, or support systems
Over time, control replaces choice.
The Impact of Major Events
Awareness matters so much around major events such as large-scale sporting events. The Super Bowl, The FIFA World Cup, and The Olympics are just a few examples. During events of this caliber, cities experience:
Large increases in visitors
Full hotels and short-term rentals
Crowded transportation hubs
Increased demand for temporary labor and services
These conditions can make it easier for traffickers to move people without being noticed. That is why many communities increase prevention, training, and outreach during this time.
Recognizing the Signs
Survivors often do not identify themselves as victims. There are signs you can look out for. You might notice:
Someone who seems fearful, anxious, or unable to speak freely
A person who is being monitored or controlled by someone else
Someone who does not have access to their own phone, money, or ID
Signs of physical injury, exhaustion, or emotional distress
If something feels concerning, it is okay to trust that instinct.
Taking Action
If you are worried about someone, you do not need proof to ask for help. It is important not to try to do something on your own. The human trafficking hotline is there to be supportive.
You can contact the National Human Trafficking Hotline for guidance or to make a report:
Call: 1-888-373-7888
Text: “HELP” to 233733
They are available 24/7, and reports can be made anonymously.
Healing and Support
If you or someone you love has experienced trafficking, you are not alone. Healing is possible, and support exists. Trauma-informed therapy can help survivors process what they have lived through, rebuild a sense of safety, and reconnect with themselves and others.
Our practice is committed to providing a space of respect, confidentiality, and care for those impacted by exploitation, abuse, and trauma.
Moving Forward Together
As we navigate these challenging topics, we must remember that awareness is key. By educating ourselves and others, we can help create a safer environment for everyone. Together, we can work towards a future where individuals are protected and supported.
If you would like to learn more about support options or therapy services, we invite you to reach out.






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